We've heard it from clients for many decades - they have trouble writing about their own company; what makes it great, why they should be hired, why the people are special. This client comment represents many: "We were planning on writing our own content, thinking it would save us money or at least would be [...]
E-newsletters can be an effective business development tool - but getting started can be a challenge. How can an e-newsletter be beneficial to your firm’s marketing efforts? What must be done for your firm to create a successful newsletter? What about the database? Here is an edited Q&A session from "Big News for Small Firms," The [...]
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Topic: Is it time for your firm to rebrand? Read this newsletter
Many businesses that have existed for some time face the issue of whether they should "rebrand." Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination is created for an established brand. The reasons for rebranding range from "We need a fresh look" to "Our business has changed and evolved" to "Our market [...]
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Topic: Recent Engagement - Website Upgrade Read this newsletter
Your Critical Internet Foundation We are frequently contacted by new clients who have heard of Exemplar Digital Marketing’s website development expertise and want us to overhaul/upgrade their website. These clients recognize that their website is the foundation of their internet marketing, so it is critical to have a top-end website presence. In a recent [...]
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Topic: How to Optimize Your Internet Marketing Read this newsletter
Websites, Social Media, E-communication, SEO -- and more! Does this describe your business' online marketing program? You have a website – but it likely lacks current information and needs updates. If you have social media platforms, you find them difficult to maintain and don't know if they work. You may have signed up for various [...]
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Topic: Strategic Marketing Planning for 2023 Read this newsletter
What you need to know for 2023 Can you afford to waste time and money? So why put your dollars into futile marketing efforts? You know that you must market but isn't there a better way than just "staying busy" in marketing? We believe that far too many businesses jump into the marketing process [...]