Exemplar newsletter – Is it time for your firm to rebrand?
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Topic: Is it time for your firm to rebrand? Read this newsletter
Is it time for your business to rebrand?
Many businesses that have existed for some time face the issue of whether they should "rebrand." Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination is created for an established brand. The reasons for rebranding range from "We need a fresh look" to "Our business has changed and evolved" to "Our market [...]
Exemplar newsletter – Recent Engagement – Website Upgrade
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Topic: Recent Engagement - Website Upgrade Read this newsletter
Recent Engagement: Website Upgrade
Your Critical Internet Foundation We are frequently contacted by new clients who have heard of Exemplar Digital Marketing’s website development expertise and want us to overhaul/upgrade their website. These clients recognize that their website is the foundation of their internet marketing, so it is critical to have a top-end website presence. In a recent [...]
Exemplar newsletter – How to Optimize Your Internet Marketing
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Topic: How to Optimize Your Internet Marketing Read this newsletter
How to OPTIMIZE Your Internet Marketing
Websites, Social Media, E-communication, SEO -- and more! Does this describe your business' online marketing program? You have a website – but it likely lacks current information and needs updates. If you have social media platforms, you find them difficult to maintain and don't know if they work. You may have signed up for various [...]
Exemplar newsletter – Strategic Marketing Planning for 2023
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Topic: Strategic Marketing Planning for 2023 Read this newsletter
Strategic Marketing Planning:
What you need to know for 2023 Can you afford to waste time and money? So why put your dollars into futile marketing efforts? You know that you must market but isn't there a better way than just "staying busy" in marketing? We believe that far too many businesses jump into the marketing process [...]
Article – “Targeting Profitable Markets”
By Kevin W. Brown, M.B.A., founder, Exemplar Digital Marketing As published in the "Orange County Register," reprinted with permission If you firm is looking to expand into new markets, consider these five steps from the outset: (1) Evaluate your situation. Are your current market segments unprofitable? Is there not enough growth potential? Or are you [...]