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E-newsletters can be an effective business development tool - but getting started can be a challenge. How can an e-newsletter be beneficial to your firm’s marketing efforts? What must be done for your firm to create a successful newsletter?  What about the database? Here is an edited Q&A session from "Big News for Small Firms," The [...]

The power of a “Digital Communications System”   Are you looking for a system to regularly communicate to your customers, prospects and key contacts? Are you frustrated that your target market lacks awareness of your branding and services? Do you have great customer and prospects lists- but don’t have an effective method to keep in [...]

Idea of the Month: Strategic Marketing Plans   Can you afford to waste time and money?  Far from it, your business is likely looking at ways to cut costs.  So why put your dollars into futile marketing efforts?  You know that you must market, or watch your business die, but isn’t there a better way [...]

You might have suspected that your website needs work. Here are a few questions to consider in your evaluation: Does it look out-of-date, not contemporary? Is it more than 5 years old? Is the home page image full screen? Or do you have margins/borders on each side? Is it professional looking? Does it look like [...]

We've heard it from clients for many decades - they have trouble writing about their own company; what makes it great, why they should be hired, why the people  are special.   This client comment represents many: "We were planning on writing our own content, thinking it would save us money or at least would be [...]