Maximizing Digital Marketing Techniques during COVID-19 by Kevin W. Brown, M.B.A. {Note: This is the 3rd article in a 3-part series} In the last issue of this three-part article on "Cutting-Edge Techniques for The New Era of Digital Marketing,” we focused on focus is on two critical strategic issues: establishing results-driven goals, and branding [...]
Part II: Profit-Driven Goals and Exceptional Branding by Kevin W. Brown, M.B.A. {Note: This is the 2nd article in a 3-part series} In the last issue of this three-part article on "Cutting-Edge Techniques for The New Era of Digital Marketing,” we delved into the critical role of "Integrated Internet Marketing." This is a better [...]
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Topic: Profit-Driven Goals and Exceptional Branding Read this newsletter
Part I: The critical role of "Integrated Internet Marketing" by Kevin W. Brown, M.B.A. Digital marketing is a proven key component of a law firm's overall marketing program. In fact, more than ever, your clients are relying on online methods to receive information and choose someone to serve them. So what can your firm [...]
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Topic: Strategic Marketing Planning for 2026 Read this newsletter
What you need to know for 2026 When the economy is roaring, it can seem that planning is easy. But when times are uncertain, it is far more important to plan for contingencies, budgeting and obtainable results! So, what marketing steps can your firm do to help make it a success? If your business is [...]
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Topic: 20 Signs That Your Website Needs Updating Read this newsletter
E-newsletters can be an effective business development tool - but getting started can be a challenge. Here is an edited Q&A session from "Big News for Small Firms," The Magazine of the Solo and Small Firm section of the California State Bar Association (reprinted with permission). Read article
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Topic: Is it time for your firm to rebrand? Read this newsletter
