The power of a
“Digital Communications System”
- Are you looking for a system to regularly communicate to your customers, prospects and key contacts?
- Are you frustrated that your target market lacks awareness of your branding and services?
- Do you have great customer and prospects lists- but don’t have an effective method to keep in touch?
RECENT ENGAGEMENT – MID-SIZE BUSINESS:
Summary of Client Needs
This client had a typical problem: Very little top management time for marketing.
Surprisingly, they had found that customers weren’t fully aware of their products and services; in fact, some had hired other businesses to do certain work instead of hiring them. The CEO had thought that phone calls and customer meetings were sufficient to keep customers fully informed. Instead, he had become convinced that customers needed to be reminded regularly of their capabilities and he needed methods to help steer customers to their website and to contact them for help. As for prospects and referral sources, the same approach was needed to maintain contact.
How Exemplar Helped
Exemplar Digital Marketing evaluated the client’s services, branding, and target markets, then developed an annual calendar of topics that would be appealing to customers, as well as generate activity and inquiries from prospects and referral sources.
We then prepared a custom e-blast design and social media templates that blended well with their overall branding. Our system involved writing content and designing graphics that drew attention to the company, in a very professional way, not tacky and low-end. Techniques were used to generate direct inquiries from customer, increase engagement (views, open rate, etc.), and drive traffic back to their website, where contacts could read more about services, bios and other recent matters.
Finally, on a monthly basis we implemented this “Digital Communications Campaign” through three avenues: e-blasts, social media posts, and website posts. Metrics were provided to monitor results.
DO YOU NEED A “DIGITAL COMMUNICATIONS SYSTEM”?
At Exemplar Digital Marketing, we have developed an efficient and effective systemized approach to e-communication. On a regular basis (usually monthly or bi-monthly), we design, write and distribute your branding through three key channels:
Our goal is to make the process easy for you! We help to develop content and handle all aspects of design and distribution. This level of service is crucial if you are to communicate to your target market on a frequent basis, while limiting your time involvement.
With over 30 years of experience serving hundreds of businesses, Exemplar Digital Marketing has the expertise that you require. Contact the experts at Exemplar Digital Marketing to discuss your needs and for an estimate.