Many businesses that have existed for some time face the issue of whether they should "rebrand." Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination is created for an established brand. The reasons for rebranding range from "We need a fresh look" to "Our business has changed and evolved" to "Our market [...]
Your Critical Internet Foundation We are frequently contacted by new clients who have heard of Exemplar Digital Marketing’s website development expertise and want us to overhaul/upgrade their website. These clients recognize that their website is the foundation of their internet marketing, so it is critical to have a top-end website presence. In a recent [...]
Websites, Social Media, E-communication, SEO -- and more! Does this describe your business' online marketing program? You have a website – but it likely lacks current information and needs updates. If you have social media platforms, you find them difficult to maintain and don't know if they work. You may have signed up for various [...]
What you need to know for 2023 Can you afford to waste time and money? So why put your dollars into futile marketing efforts? You know that you must market but isn't there a better way than just "staying busy" in marketing? We believe that far too many businesses jump into the marketing process [...]
Idea of the Month: E-blasts - Systemize them! Seasoned marketing experts rank newsletters/e-blasts as one of the most effective techniques for imaging/awareness building, new customer acquisition, and customer retention. Why? Targeting: You can build a database of your known contacts — current and past customers, business contacts and other referral sources, and prospective customers who [...]
Article of the Month: Targeting Profitable Markets Are your current market segments unprofitable? Is there not enough growth potential? Or are you just ineffective in your marketing and sales activities? Before launching into new targeted markets, take time to do marketing planning and analysis, which can save you time and money, while making your [...]
Recent Engagement: Branding for Restructured Business In this engagement, a new composition of top management (some left, others stayed) was the impetus for our client to seek rebranding for the “new company.” Exemplar Digital Marketing was called in to get it done (click here to learn more about "branding and positioning"). The time frame [...]
Idea of the Month: Strategic Marketing Plans Strategic marketing planning is the single most important factor to long-term marketing success. An effectively designed "Strategic Marketing Plan" should be the foundation of your firm’s marketing efforts throughout the year, providing specific direction and a method to measure and control your efforts. Far too many firms jump [...]