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E-newsletters can be an effective business development tool - but getting started can be a challenge. How can an e-newsletter be beneficial to your firm’s marketing efforts? What must be done for your firm to create a successful newsletter?  What about the database? Here is an edited Q&A session from "Big News for Small Firms," The [...]

The power of a “Digital Communications System”   Are you looking for a system to regularly communicate to your customers, prospects and key contacts? Are you frustrated that your target market lacks awareness of your branding and services? Do you have great customer and prospects lists- but don’t have an effective method to keep in [...]

Idea of the Month: Strategic Marketing Plans   Can you afford to waste time and money?  Far from it, your business is likely looking at ways to cut costs.  So why put your dollars into futile marketing efforts?  You know that you must market, or watch your business die, but isn’t there a better way [...]

You might have suspected that your website needs work. Here are a few questions to consider in your evaluation: Does it look out-of-date, not contemporary? Is it more than 5 years old? Is the home page image full screen? Or do you have margins/borders on each side? Is it professional looking? Does it look like [...]

We've heard it from clients for many decades - they have trouble writing about their own company; what makes it great, why they should be hired, why the people  are special.   This client comment represents many: "We were planning on writing our own content, thinking it would save us money or at least would be [...]

Many businesses that have existed for some time face the issue of whether they should "rebrand." Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination is created for an established brand. The reasons for rebranding range from "We need a fresh look" to "Our business has changed and evolved" to "Our market [...]

Your Critical Internet Foundation   We are frequently contacted by new clients who have heard of Exemplar Digital Marketing’s website development expertise and want us to overhaul/upgrade their website.  These clients recognize that their website is the foundation of their internet marketing, so it is critical to have a top-end website presence. In a recent [...]

Websites, Social Media, E-communication, SEO -- and more! Does this describe your business' online marketing program?  You have a website – but it likely lacks current information and needs updates.  If you have social media platforms, you find them difficult to maintain and don't know if they work.  You may have signed up for various [...]

What you need to know for 2023   Can you afford to waste time and money? So why put your dollars into futile marketing efforts? You know that you must market but isn't there a better way than just "staying busy" in marketing? We believe that far too many businesses jump into the marketing process [...]