Cutting-Edge Techniques for
The New Era of Digital Marketing

Part III: Maximizing Digital Marketing Techniques during COVID-19   by Kevin W. Brown, M.B.A. {Note: This is the 3rd article in a 3-part series} In the last issue of this three-part article on "Cutting-Edge Techniques for The New Era of Digital Marketing,” we focused on focus is on two critical strategic issues: establishing results-driven goals, [...]

By |2021-05-10T22:27:00+00:00March 14th, 2021|Uncategorized|0 Comments

Strategic Marketing Planning:

What you need to know for 2021   "Uncertainty" has been a keyword for 2020 - yet how certain is 2021? Marketing planning has likely never been needed more for your business than it is now! When the economy is roaring, it can seem that planning is easy. But when times are tough and uncertain, [...]

By |2020-12-16T21:03:38+00:00December 2nd, 2020|Uncategorized|0 Comments

Resuming Business Operations:
Is Your Website Ready to Perform?

Now that Gov. Newsom has announced California could be just weeks away from modifying stay-at-home orders, it is time to develop key action steps to move your business forward and re-establish itself in the marketplace. Digital (online) marketing has become more important than ever during the COVID-19 crisis - with business owners working from home, [...]

By |2020-12-02T20:05:50+00:00April 27th, 2020|Uncategorized|0 Comments

Strategic Planning for Success in 2nd Half of 2020

-- Weekly Marketing Resources during COVID-19 -- As we navigate the COVID-19 environment, your marketing activities need to adapt.  It is crucial to have a clear perspective on the future, identifying specific strategies and action steps that your business can undertake to be successful. Below are some key marketing resources to help your business … [...]

By |2020-04-29T01:50:04+00:00April 15th, 2020|Uncategorized|0 Comments

Is it time to overhaul/upgrade your website?

Once a year, every firm should review their website, sometimes with outside assistance, to make sure that it is up-to-date in content and design. Have you done so lately? Do you know that your website reflects directly on your firm's professionalism and service quality?  It must be up to contemporary standards.  If your website looks [...]

By |2020-04-07T23:11:28+00:00August 16th, 2017|Uncategorized|0 Comments

20 Signs That Your Website Needs Updating

(hint - if your favorite reptile is below, your website might qualify for an overhaul) You might have suspected that your website needs work. Here are a few questions to consider in your evaluation … Does it look out-of-date, not contemporary? Is it more than 5 years old? Is the home page image full screen? [...]

By |2018-04-23T20:24:51+00:00May 31st, 2017|Uncategorized|0 Comments
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