Exemplar newsletter – Want to survive and even grow in 2021?

Our latest issue of “ "Your One-Stop Shop" newsletter  has just been published. Topic: "Want to survive and even grow in 2021?" Excerpt: Strategic marketing planning is the single most important factor to long-term marketing success. An effectively designed "Strategic Marketing Plan" should be the foundation of your firm's marketing efforts throughout the year, providing [...]

By |2021-05-12T00:15:33+00:00May 12th, 2021|News|0 Comments

Article: “Your Marketing Department – Inside, Outside or Both?”

As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized business can take many shapes. Here are some options: In-House Personnel Some businesses can afford to hire an in-house marketing person(s). There are numerous variants of this form, some [...]

By |2021-05-11T01:40:12+00:00May 10th, 2021|News|Comments Off on Article: “Your Marketing Department – Inside, Outside or Both?”

Exemplar newsletter – Maximizing Digital Marketing Techniques during COVID-19

Our latest issue of “ "Your One-Stop Shop" newsletter  has just been published. Topic: "Maximizing Digital Marketing Techniques during COVID-19" Excerpt: In this issue, we apply key principles of Integrated Internet Marketing to websites, SEO/SEM, social media and e-communication.  Those businesses who are the fastest and most flexible in adapting to digital marketing trends will [...]

By |2021-03-16T01:55:33+00:00March 22nd, 2021|News|0 Comments

Exemplar newsletter – Profit-Driven Goals and Exceptional Branding for Digital Marketing

Our latest issue of “ "Your One-Stop Shop" newsletter  has just been published. Topic: "Profit-Driven Goals and Exceptional Branding for Digital Marketing" Excerpt: Branding is essential for effective marketing in all applications, including digital marketing. Your branding helps to position and package your business in a manner that makes it distinctive in the marketplace. Many [...]

By |2021-03-16T00:49:11+00:00March 2nd, 2021|News|0 Comments

Exemplar newsletter – The critical role of “Integrated Internet Marketing”

Our latest issue of “ "Your One-Stop Shop" newsletter  has just been published.  Excerpt: A major impact of the COVID-19 crisis has been the undeniable importance of digital marketing for businesses of all sizes. More than ever, your clients are relying on online methods to receive information and make buying decisions. What can you do to [...]

By |2021-02-26T04:29:33+00:00February 26th, 2021|News|0 Comments

Exemplar newsletter – Strategic Marketing Planning: What you need to know for 2021

Our latest issue of “ "Your One-Stop Shop" newsletter  has just been published.  Excerpt: When the economy is roaring, it can seem that planning is easy. But when times are tough and uncertain, it is far more important to plan for contingencies, budgeting and obtainable results! Here are five tips to help get your business on the [...]

By |2021-02-26T04:32:22+00:00December 3rd, 2020|News|0 Comments

Article – How to Choose a Website Developer

If your business needs to update your website, it can be a daunting task sorting through the numerous website development vendors. How do you know which to choose?  Here are 10 key questions to ask: What is their experience level? There are many newcomer wanna-be website developers.  Don’t become their experiment.  A qualified website developer should [...]

By |2020-04-29T01:47:53+00:00April 29th, 2020|News|0 Comments

Exemplar newsletter – Strategic Planning for Success in 2nd Half of 2020 — Weekly Marketing Resources during COVID-19

Our latest issue of “ "Your One-Stop Shop" newsletter  has just been published.  Excerpt: As we navigate the COVID-19 environment, your marketing activities need to adapt. It is crucial to have a clear perspective on the future, identifying specific strategies and action steps that your firm can undertake to be successful. Below are some key marketing [...]

By |2020-04-29T01:22:50+00:00April 18th, 2020|News|0 Comments

Article: Establishing A Marketing Budget

A budget can be an important tool in tracking marketing efforts to determine their effectiveness.  It helps partners/shareholders to understand the crucial role of marketing in the business’s overall performance.  It acts as a gauge to test the business’s level of commitment to marketing.  It also allows the controller/administrator to manage spending on client relations [...]

By |2020-04-16T23:32:55+00:00April 16th, 2020|News|Comments Off on Article: Establishing A Marketing Budget

Article: Your Marketing Department – Inside, Outside or Both?

As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical.  A marketing department for a small to mid-sized business can take many shapes.  Here are some options: In-House Personnel Some businesses can afford to hire an in-house marketing person(s).  There are numerous variants of this form, some [...]

By |2020-04-16T23:22:50+00:00April 16th, 2020|News|Comments Off on Article: Your Marketing Department – Inside, Outside or Both?
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