Article – “Targeting Profitable Markets”

  By Kevin W. Brown, M.B.A., founder, Exemplar Digital Marketing As published in the "Orange County Register," reprinted with permission   If you firm is looking to expand into new markets, consider these five steps from the outset: (1) Evaluate your situation.  Are your current market segments unprofitable?  Is there not enough growth potential?  Or are you [...]

By |2021-05-20T02:18:28+00:00May 20th, 2021|News|0 Comments

Exemplar newsletter – Want to survive and even grow in 2021?

Our latest issue of “ "Your One-Stop Shop" newsletter  has just been published. Topic: "Want to survive and even grow in 2021?" Excerpt: Strategic marketing planning is the single most important factor to long-term marketing success. An effectively designed "Strategic Marketing Plan" should be the foundation of your firm's marketing efforts throughout the year, providing [...]

By |2021-05-12T00:15:33+00:00May 12th, 2021|News|0 Comments

Article: “Your Marketing Department – Inside, Outside or Both?”

As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized business can take many shapes. Here are some options: In-House Personnel Some businesses can afford to hire an in-house marketing person(s). There are numerous variants of this form, some [...]

By |2021-05-11T01:40:12+00:00May 10th, 2021|News|Comments Off on Article: “Your Marketing Department – Inside, Outside or Both?”
Go to Top