Exemplar newsletter – Is it time for your firm to rebrand?
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Topic: Is it time for your firm to rebrand? Read this newsletter
Exemplar newsletter – Recent Engagement – Website Upgrade
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Topic: Recent Engagement - Website Upgrade Read this newsletter
Exemplar newsletter – How to Optimize Your Internet Marketing
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Topic: How to Optimize Your Internet Marketing Read this newsletter
Exemplar newsletter – Strategic Marketing Planning for 2023
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Topic: Strategic Marketing Planning for 2023 Read this newsletter
Article – “Targeting Profitable Markets”
By Kevin W. Brown, M.B.A., founder, Exemplar Digital Marketing As published in the "Orange County Register," reprinted with permission If you firm is looking to expand into new markets, consider these five steps from the outset: (1) Evaluate your situation. Are your current market segments unprofitable? Is there not enough growth potential? Or are you [...]
Exemplar newsletter – Want to survive and even grow in 2021?
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Topic: "Want to survive and even grow in 2021?" Excerpt: Strategic marketing planning is the single most important factor to long-term marketing success. An effectively designed "Strategic Marketing Plan" should be the foundation of your firm's marketing efforts throughout the year, providing [...]
Article: “Your Marketing Department – Inside, Outside or Both?”
As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized business can take many shapes. Here are some options: In-House Personnel Some businesses can afford to hire an in-house marketing person(s). There are numerous variants of this form, some [...]
Exemplar newsletter – Maximizing Digital Marketing Techniques during COVID-19
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Topic: "Maximizing Digital Marketing Techniques during COVID-19" Excerpt: In this issue, we apply key principles of Integrated Internet Marketing to websites, SEO/SEM, social media and e-communication. Those businesses who are the fastest and most flexible in adapting to digital marketing trends will [...]
Exemplar newsletter – Profit-Driven Goals and Exceptional Branding for Digital Marketing
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Topic: "Profit-Driven Goals and Exceptional Branding for Digital Marketing" Excerpt: Branding is essential for effective marketing in all applications, including digital marketing. Your branding helps to position and package your business in a manner that makes it distinctive in the marketplace. Many [...]
Exemplar newsletter – The critical role of “Integrated Internet Marketing”
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Excerpt: A major impact of the COVID-19 crisis has been the undeniable importance of digital marketing for businesses of all sizes. More than ever, your clients are relying on online methods to receive information and make buying decisions. What can you do to [...]