Exemplar newsletter – How to Optimize Your Internet Marketing
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Topic: How to Optimize Your Internet Marketing Read this newsletter
How to OPTIMIZE Your Internet Marketing
Websites, Social Media, E-communication, SEO -- and more! Does this describe your business' online marketing program? You have a website – but it likely lacks current information and needs updates. If you have social media platforms, you find them difficult to maintain and don't know if they work. You may have signed up for various [...]
Exemplar newsletter – Strategic Marketing Planning for 2023
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Topic: Strategic Marketing Planning for 2023 Read this newsletter
Strategic Marketing Planning:
What you need to know for 2023 Can you afford to waste time and money? So why put your dollars into futile marketing efforts? You know that you must market but isn't there a better way than just "staying busy" in marketing? We believe that far too many businesses jump into the marketing process [...]
Article – “Targeting Profitable Markets”
By Kevin W. Brown, M.B.A., founder, Exemplar Digital Marketing As published in the "Orange County Register," reprinted with permission If you firm is looking to expand into new markets, consider these five steps from the outset: (1) Evaluate your situation. Are your current market segments unprofitable? Is there not enough growth potential? Or are you [...]
Idea of the Month: E-blasts - Systemize them! Seasoned marketing experts rank newsletters/e-blasts as one of the most effective techniques for imaging/awareness building, new customer acquisition, and customer retention. Why? Targeting: You can build a database of your known contacts — current and past customers, business contacts and other referral sources, and prospective customers who [...]
Article of the Month: Targeting Profitable Markets Are your current market segments unprofitable? Is there not enough growth potential? Or are you just ineffective in your marketing and sales activities? Before launching into new targeted markets, take time to do marketing planning and analysis, which can save you time and money, while making your [...]
Recent Engagement: Branding for Restructured Business In this engagement, a new composition of top management (some left, others stayed) was the impetus for our client to seek rebranding for the “new company.” Exemplar Digital Marketing was called in to get it done (click here to learn more about "branding and positioning"). The time frame [...]