edmadmin

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So far edmadmin has created 63 blog entries.

How to OPTIMIZE Your Internet Marketing

Websites, Social Media, E-communication, SEO -- and more! Does this describe your business' online marketing program?  You have a website – but it likely lacks current information and needs updates.  If you have social media platforms, you find them difficult to maintain and don't know if they work.  You may have signed up for various [...]

By |2023-03-01T17:55:41+00:00February 9th, 2023|Uncategorized|0 Comments

Strategic Marketing Planning:

What you need to know for 2023   Can you afford to waste time and money? So why put your dollars into futile marketing efforts? You know that you must market but isn't there a better way than just "staying busy" in marketing? We believe that far too many businesses jump into the marketing process [...]

By |2023-02-11T03:35:59+00:00January 27th, 2023|Uncategorized|0 Comments

Article – “Targeting Profitable Markets”

  By Kevin W. Brown, M.B.A., founder, Exemplar Digital Marketing As published in the "Orange County Register," reprinted with permission   If you firm is looking to expand into new markets, consider these five steps from the outset: (1) Evaluate your situation.  Are your current market segments unprofitable?  Is there not enough growth potential?  Or are you [...]

By |2021-05-20T02:18:28+00:00May 20th, 2021|News|0 Comments

Idea of the Month: E-blasts - Systemize them!   Seasoned marketing experts rank newsletters/e-blasts as one of the most effective techniques for imaging/awareness building, new customer acquisition, and customer retention.  Why? Targeting: You can build a database of your known contacts — current and past customers, business contacts and other referral sources, and prospective customers who [...]

By |2021-12-11T00:10:49+00:00May 18th, 2021|Uncategorized|0 Comments

Article of the Month: Targeting Profitable Markets   Are your current market segments unprofitable? Is there not enough growth potential? Or are you just ineffective in your marketing and sales activities? Before launching into new targeted markets, take time to do marketing planning and analysis, which can save you time and money, while making your [...]

By |2021-12-11T00:11:55+00:00May 17th, 2021|Uncategorized|0 Comments

Recent Engagement: Branding for Restructured Business   In this engagement, a new composition of top management (some left, others stayed) was the impetus for our client to seek rebranding for the “new company.”  Exemplar Digital Marketing was called in to get it done (click here to learn more about "branding and positioning"). The time frame [...]

By |2021-12-11T00:12:51+00:00May 16th, 2021|Uncategorized|0 Comments
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