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Many businesses that have existed for some time face the issue of whether they should "rebrand." Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination is created for an established brand. The reasons for rebranding range from "We need a fresh look" to "Our business has changed and evolved" to "Our market [...]

Your Critical Internet Foundation   We are frequently contacted by new clients who have heard of Exemplar Digital Marketing’s website development expertise and want us to overhaul/upgrade their website.  These clients recognize that their website is the foundation of their internet marketing, so it is critical to have a top-end website presence. In a recent [...]

Websites, Social Media, E-communication, SEO -- and more! Does this describe your business' online marketing program?  You have a website – but it likely lacks current information and needs updates.  If you have social media platforms, you find them difficult to maintain and don't know if they work.  You may have signed up for various [...]

What you need to know for 2023   Can you afford to waste time and money? So why put your dollars into futile marketing efforts? You know that you must market but isn't there a better way than just "staying busy" in marketing? We believe that far too many businesses jump into the marketing process [...]