Article of the Month: Targeting Profitable Markets Are your current market segments unprofitable? Is there not enough growth potential? Or are you just ineffective in your marketing and sales activities? Before launching into new targeted markets, take time to do marketing planning and analysis, which can save you time and money, while making your [...]
Recent Engagement: Branding for Restructured Business In this engagement, a new composition of top management (some left, others stayed) was the impetus for our client to seek rebranding for the “new company.” Exemplar Digital Marketing was called in to get it done (click here to learn more about "branding and positioning"). The time frame [...]
Exemplar newsletter – Want to survive and even grow in 2021?
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Topic: "Want to survive and even grow in 2021?" Excerpt: Strategic marketing planning is the single most important factor to long-term marketing success. An effectively designed "Strategic Marketing Plan" should be the foundation of your firm's marketing efforts throughout the year, providing [...]
Article: “Your Marketing Department – Inside, Outside or Both?”
As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized business can take many shapes. Here are some options: In-House Personnel Some businesses can afford to hire an in-house marketing person(s). There are numerous variants of this form, some [...]
Maximizing Your Marketing Personnel
Article of the Month: Your Firm’s Marketing Department – Inside, Outside or Both? As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized business can take many shapes. Here are some options (read article here) ...
Exemplar newsletter – Maximizing Digital Marketing Techniques during COVID-19
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Topic: "Maximizing Digital Marketing Techniques during COVID-19" Excerpt: In this issue, we apply key principles of Integrated Internet Marketing to websites, SEO/SEM, social media and e-communication. Those businesses who are the fastest and most flexible in adapting to digital marketing trends will [...]
Cutting-Edge Techniques for
The New Era of Digital Marketing
Part III: Maximizing Digital Marketing Techniques during COVID-19 by Kevin W. Brown, M.B.A. {Note: This is the 3rd article in a 3-part series} In the last issue of this three-part article on "Cutting-Edge Techniques for The New Era of Digital Marketing,” we focused on focus is on two critical strategic issues: establishing results-driven goals, [...]
Exemplar newsletter – Profit-Driven Goals and Exceptional Branding for Digital Marketing
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Topic: "Profit-Driven Goals and Exceptional Branding for Digital Marketing" Excerpt: Branding is essential for effective marketing in all applications, including digital marketing. Your branding helps to position and package your business in a manner that makes it distinctive in the marketplace. Many [...]
Exemplar newsletter – The critical role of “Integrated Internet Marketing”
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Excerpt: A major impact of the COVID-19 crisis has been the undeniable importance of digital marketing for businesses of all sizes. More than ever, your clients are relying on online methods to receive information and make buying decisions. What can you do to [...]
Cutting-Edge Techniques for
The New Era of Digital Marketing
Part I: The critical role of "Integrated Internet Marketing" by Kevin W. Brown, M.B.A. A major impact of the COVID-19 crisis has been the undeniable importance of digital marketing for businesses of all sizes. More than ever, your customers are relying on online methods to receive information and make buying decisions. What can you [...]