Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Excerpt: A major impact of the COVID-19 crisis has been the undeniable importance of digital marketing for businesses of all sizes. More than ever, your clients are relying on online methods to receive information and make buying decisions. What can you do to [...]
Part II: Profit-Driven Goals and Exceptional Branding by Kevin W. Brown, M.B.A. {Note: This is the 2nd article in a 3-part series} In the last issue of this three-part article on "Cutting-Edge Techniques for The New Era of Digital Marketing,” we delved into the critical role of "Integrated Internet Marketing." This is a better [...]
Part I: The critical role of "Integrated Internet Marketing" by Kevin W. Brown, M.B.A. A major impact of the COVID-19 crisis has been the undeniable importance of digital marketing for businesses of all sizes. More than ever, your customers are relying on online methods to receive information and make buying decisions. What can you [...]
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Excerpt: When the economy is roaring, it can seem that planning is easy. But when times are tough and uncertain, it is far more important to plan for contingencies, budgeting and obtainable results! Here are five tips to help get your business on the [...]
What you need to know for 2021 "Uncertainty" has been a keyword for 2020 - yet how certain is 2021? Marketing planning has likely never been needed more for your business than it is now! When the economy is roaring, it can seem that planning is easy. But when times are tough and uncertain, [...]
If your business needs to update your website, it can be a daunting task sorting through the numerous website development vendors. How do you know which to choose? Here are 10 key questions to ask: What is their experience level? There are many newcomer wanna-be website developers. Don’t become their experiment. A qualified website developer should [...]
Now that Gov. Newsom has announced California could be just weeks away from modifying stay-at-home orders, it is time to develop key action steps to move your business forward and re-establish itself in the marketplace. Digital (online) marketing has become more important than ever during the COVID-19 crisis - with business owners working from home, [...]
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Excerpt: As we navigate the COVID-19 environment, your marketing activities need to adapt. It is crucial to have a clear perspective on the future, identifying specific strategies and action steps that your firm can undertake to be successful. Below are some key marketing [...]
A budget can be an important tool in tracking marketing efforts to determine their effectiveness. It helps partners/shareholders to understand the crucial role of marketing in the business’s overall performance. It acts as a gauge to test the business’s level of commitment to marketing. It also allows the controller/administrator to manage spending on client relations [...]