Yearly Archives: 2021

Article – “Targeting Profitable Markets”

  By Kevin W. Brown, M.B.A., founder, Exemplar Digital Marketing As published in the "Orange County Register," reprinted with permission   If you firm is looking to expand into new markets, consider these five steps from the outset: (1) Evaluate your situation.  Are your current market segments unprofitable?  Is there not enough growth potential?  Or are you [...]

By |2021-05-20T02:18:28+00:00May 20th, 2021|News|0 Comments

Idea of the Month: E-blasts - Systemize them!   Seasoned marketing experts rank newsletters/e-blasts as one of the most effective techniques for imaging/awareness building, new customer acquisition, and customer retention.  Why? Targeting: You can build a database of your known contacts — current and past customers, business contacts and other referral sources, and prospective customers who [...]

By |2021-12-11T00:10:49+00:00May 18th, 2021|Uncategorized|0 Comments

Article of the Month: Targeting Profitable Markets   Are your current market segments unprofitable? Is there not enough growth potential? Or are you just ineffective in your marketing and sales activities? Before launching into new targeted markets, take time to do marketing planning and analysis, which can save you time and money, while making your [...]

By |2021-12-11T00:11:55+00:00May 17th, 2021|Uncategorized|0 Comments

Recent Engagement: Branding for Restructured Business   In this engagement, a new composition of top management (some left, others stayed) was the impetus for our client to seek rebranding for the “new company.”  Exemplar Digital Marketing was called in to get it done (click here to learn more about "branding and positioning"). The time frame [...]

By |2021-12-11T00:12:51+00:00May 16th, 2021|Uncategorized|0 Comments

Exemplar newsletter – Want to survive and even grow in 2021?

Our latest issue of “ "Your One-Stop Shop" newsletter  has just been published. Topic: "Want to survive and even grow in 2021?" Excerpt: Strategic marketing planning is the single most important factor to long-term marketing success. An effectively designed "Strategic Marketing Plan" should be the foundation of your firm's marketing efforts throughout the year, providing [...]

By |2021-05-12T00:15:33+00:00May 12th, 2021|News|0 Comments

Article: “Your Marketing Department – Inside, Outside or Both?”

As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized business can take many shapes. Here are some options: In-House Personnel Some businesses can afford to hire an in-house marketing person(s). There are numerous variants of this form, some [...]

By |2021-05-11T01:40:12+00:00May 10th, 2021|News|Comments Off on Article: “Your Marketing Department – Inside, Outside or Both?”

Maximizing Your Marketing Personnel

Article of the Month: Your Firm’s Marketing Department – Inside, Outside or Both?       As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized business can take many shapes. Here are some options (read article here) ...

By |2021-05-20T02:10:41+00:00May 8th, 2021|Uncategorized|0 Comments

Exemplar newsletter – Maximizing Digital Marketing Techniques during COVID-19

Our latest issue of “ "Your One-Stop Shop" newsletter  has just been published. Topic: "Maximizing Digital Marketing Techniques during COVID-19" Excerpt: In this issue, we apply key principles of Integrated Internet Marketing to websites, SEO/SEM, social media and e-communication.  Those businesses who are the fastest and most flexible in adapting to digital marketing trends will [...]

By |2021-03-16T01:55:33+00:00March 22nd, 2021|News|0 Comments

Cutting-Edge Techniques for
The New Era of Digital Marketing

Part III: Maximizing Digital Marketing Techniques during COVID-19   by Kevin W. Brown, M.B.A. {Note: This is the 3rd article in a 3-part series} In the last issue of this three-part article on "Cutting-Edge Techniques for The New Era of Digital Marketing,” we focused on focus is on two critical strategic issues: establishing results-driven goals, [...]

By |2021-05-10T22:27:00+00:00March 14th, 2021|Uncategorized|0 Comments
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