A budget can be an important tool in tracking marketing efforts to determine their effectiveness. It helps partners/shareholders to understand the crucial role of marketing in the business’s overall performance. It acts as a gauge to test the business’s level of commitment to marketing. It also allows the controller/administrator to manage spending on client relations [...]
As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized business can take many shapes. Here are some options: In-House Personnel Some businesses can afford to hire an in-house marketing person(s). There are numerous variants of this form, some [...]
Failing to plan is planning to fail … Can you afford to waste time and money? Far from it, your business is likely looking at ways to cut costs. So why put your dollars into futile marketing efforts? You know that you must market, or watch your business die, but isn’t there a better way [...]
Six Key Steps to Success … Managing your business is always a challenging task. Whether your most pressing issues are personnel, work-in-process, client concerns, vendor relations, or finances, it seems like there is always something that keeps your schedule full, right? With all of these consuming functional areas of your day-to-day work, marketing can often [...]
-- Weekly Marketing Resources during COVID-19 -- As we navigate the COVID-19 environment, your marketing activities need to adapt. It is crucial to have a clear perspective on the future, identifying specific strategies and action steps that your business can undertake to be successful. Below are some key marketing resources to help your business … [...]
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Excerpt: During a recent consultation, a client asked how I was handling all of the COVID-19 crisis issues. As we talked further and reviewed different strategies, the client shared that he loved my optimistic outlook and practical guidance. After our consultation, he said that [...]
During a recent consultation, a client asked how I was handling all of the COVID-19 crisis issues. My response was “I’m doing great but as I say it, I realize that I don’t want to come across as being insensitive or insincere. I fully realize the tremendous financial pressures and health care concerns that our [...]
In developing a customer communications strategy during the coronavirus pandemic, the key challenge for most businesses is how to communicate that you are caring, empathetic and ready to help vs. appearing that you are greedy and wanting to take advantage of others in a very trying time. On the other hand, is it even worse [...]
As the Covid-19 virus continues to disrupt our society and economy, Exemplar Digital Marketing wants to assure you that we are still “open for business” while taking all necessary precautions to protect our staff and clients. We are able to maintain full capabilities to serve all of your marketing needs. This will continue, since we [...]
Marketing experts rank newsletters/e-blasts as one of the most effective techniques for imaging/awareness building, new client acquisition, and client retention. Why? READ MORE ...