-- Weekly Marketing Resources during COVID-19 -- As we navigate the COVID-19 environment, your marketing activities need to adapt. It is crucial to have a clear perspective on the future, identifying specific strategies and action steps that your business can undertake to be successful. Below are some key marketing resources to help your business … [...]
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Excerpt: During a recent consultation, a client asked how I was handling all of the COVID-19 crisis issues. As we talked further and reviewed different strategies, the client shared that he loved my optimistic outlook and practical guidance. After our consultation, he said that [...]
During a recent consultation, a client asked how I was handling all of the COVID-19 crisis issues. My response was “I’m doing great but as I say it, I realize that I don’t want to come across as being insensitive or insincere. I fully realize the tremendous financial pressures and health care concerns that our [...]
In developing a customer communications strategy during the coronavirus pandemic, the key challenge for most businesses is how to communicate that you are caring, empathetic and ready to help vs. appearing that you are greedy and wanting to take advantage of others in a very trying time. On the other hand, is it even worse [...]
As the Covid-19 virus continues to disrupt our society and economy, Exemplar Digital Marketing wants to assure you that we are still “open for business” while taking all necessary precautions to protect our staff and clients. We are able to maintain full capabilities to serve all of your marketing needs. This will continue, since we [...]