If your business needs to update your website, it can be a daunting task sorting through the numerous website development vendors. How do you know which to choose? Here are 10 key questions to ask: What is their experience level? There are many newcomer wanna-be website developers. Don’t become their experiment. A qualified website developer should [...]
Now that Gov. Newsom has announced California could be just weeks away from modifying stay-at-home orders, it is time to develop key action steps to move your business forward and re-establish itself in the marketplace. Digital (online) marketing has become more important than ever during the COVID-19 crisis - with business owners working from home, [...]
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Excerpt: As we navigate the COVID-19 environment, your marketing activities need to adapt. It is crucial to have a clear perspective on the future, identifying specific strategies and action steps that your firm can undertake to be successful. Below are some key marketing [...]
A budget can be an important tool in tracking marketing efforts to determine their effectiveness. It helps partners/shareholders to understand the crucial role of marketing in the business’s overall performance. It acts as a gauge to test the business’s level of commitment to marketing. It also allows the controller/administrator to manage spending on client relations [...]
As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized business can take many shapes. Here are some options: In-House Personnel Some businesses can afford to hire an in-house marketing person(s). There are numerous variants of this form, some [...]
Failing to plan is planning to fail … Can you afford to waste time and money? Far from it, your business is likely looking at ways to cut costs. So why put your dollars into futile marketing efforts? You know that you must market, or watch your business die, but isn’t there a better way [...]
Six Key Steps to Success … Managing your business is always a challenging task. Whether your most pressing issues are personnel, work-in-process, client concerns, vendor relations, or finances, it seems like there is always something that keeps your schedule full, right? With all of these consuming functional areas of your day-to-day work, marketing can often [...]
-- Weekly Marketing Resources during COVID-19 -- As we navigate the COVID-19 environment, your marketing activities need to adapt. It is crucial to have a clear perspective on the future, identifying specific strategies and action steps that your business can undertake to be successful. Below are some key marketing resources to help your business … [...]
Our latest issue of “ "Your One-Stop Shop" newsletter has just been published. Excerpt: During a recent consultation, a client asked how I was handling all of the COVID-19 crisis issues. As we talked further and reviewed different strategies, the client shared that he loved my optimistic outlook and practical guidance. After our consultation, he said that [...]
During a recent consultation, a client asked how I was handling all of the COVID-19 crisis issues. My response was “I’m doing great but as I say it, I realize that I don’t want to come across as being insensitive or insincere. I fully realize the tremendous financial pressures and health care concerns that our [...]