The power of a
"Digital Communications System"
- Are you looking for a system
to regularly communicate to your customers, prospects and key
contacts?
- Are you frustrated that
your target market lacks awareness of your branding and services?
- Do you have great
customer and prospects lists- but don't have an effective method
to keep in touch?
RECENT ENGAGEMENT -- MID-SIZE BUSINESS:
Summary of Client Needs
This
client had a typical problem: Very little top management time for
marketing.
Surprisingly,
they had found that customers weren't fully aware of their products and
services; in fact, some had hired other businesses to do certain work
instead of hiring them. The CEO had thought that phone calls and
customer meetings were sufficient to keep customers fully informed.
Instead, he had become convinced that customers needed to be reminded
regularly of their capabilities and he needed methods to help steer
customers to their website and to contact them for help. As for
prospects and referral sources, the same approach was needed to
maintain contact.
How Exemplar Helped
Exemplar Digital Marketing evaluated the client's services, branding, and target
markets, then developed an annual calendar of topics that would be
appealing to customers, as well as generate activity and inquiries from
prospects and referral sources.
We
then prepared a custom e-blast design and social media templates that
blended well with their overall branding. Our
system involved writing content and designing graphics that drew
attention to the company, in a very professional way, not tacky and
low-end. Techniques were used to generate direct inquiries from
customer, increase engagement (views, open rate, etc.), and drive
traffic back to their website, where contacts could read more about
services, bios and other recent matters.
Finally,
on a monthly basis we implemented this "Digital Communications
Campaign" through three avenues: e-blasts, social
media posts, and website posts. Metrics were provided to monitor
results.
DO YOU NEED A "DIGITAL COMMUNICATIONS SYSTEM"?
At
Exemplar Digital
Marketing, we have developed an efficient and effective
systemized approach to e-communication. On a regular basis (usually
monthly or bi-monthly), we
design, write and distribute your branding through three key channels:
Our
goal is to make the process easy for you! We help to develop content
and handle all aspects of design and distribution. This level of
service is crucial if you are to communicate to your target market on a
frequent basis, while limiting your time involvement.
With
over 30 years of experience serving hundreds of businesses, Exemplar Digital Marketing has
the expertise that you require. Contact
the experts at Exemplar
Digital Marketing to discuss your needs and for an
estimate.
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