Idea of the Month:
Strategic Marketing Plans
Can
you afford to waste time and money? Far from it, your business is
likely looking at ways to cut costs. So why put your dollars into
futile marketing efforts? You know that you must market, or watch your
business die, but isn't there a better way than just "staying
busy" in marketing?
Strategic
marketing planning is the single
most important factor to long-term marketing success. An
effectively designed "Strategic Marketing Plan"
should be the foundation of your firm's marketing efforts
throughout the year, providing specific direction and a method to
measure and control your efforts.
Far
too many firms jump into the marketing process without a clear vision
and understanding of what they want to achieve and how they are going
to accomplish it. The result can be massively wasted time and money, as
well as lack of achieving marketing results.
It
is very common for a new client to say at an initial meeting "We've been trying several
things in marketing but nothing seems to work. After trying it on our
own, we hired this PR guy who really couldn't do what we wanted, and
then an advertising agency, but again, we didn't really get any
results. We then heard of your firm and your expertise in overall
marketing and strategy. What are we doing wrong?" This
scenario points out the importance of strategic marketing to any firm.
Without an effective strategy, youare wandering aimlessly in your
search for revenue and profitability.
Through
our unique process, clients are able to improve the effectiveness of
their marketing efforts, while appropriately managing the use of human
and financial resources. Our goal is to help you work smarter, not
harder. Interested? Contact
the experts at Exemplar
Digital Marketing.
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