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You might have
suspected that your website needs work. Here are a few questions to
consider in your evaluation:
- Does
it look out-of-date, not contemporary? Is it more than 5 years
old?
- Is
the home page image full screen? Or do you have margins/borders on
each side?
- Is
it professional looking? Does it look like a home-spun site? Is it
an embarrassment to the professionalism of your firm?
- Does
it work effectively on mobile devices?
- Is
the navigation (menu) difficult to use or confusing?
- Is
it cluttered with too much information and/or images?
- Does
it integrate social media?
- Does
your site regularly provide current information, if not on a daily
basis than at least weekly?
- Does
it incorporate your firm's "brand" concept?
- Is
it properly positioned for your target market?
- Are
your firm's services explained in a compelling manner?
- Will
a prospect be able to discern your firm's key selling points?
- Do
you have consistent traffic?
- Are
new clients generated via your website?
- Is
the text poorly written?
- Do
your clients see it as a resource?
- Does
it help you to implement regular client communication?
- Are
the graphics a distraction or complementary?
- Are
there any pixelated photos?
- Does
maintenance of the site take an inordinate amount of your
personnel's time or is it outsourced to professionals?
If
you find that you've checked some of these items, it is probably time
to update if not completely replace your website. Consider
using Exemplar
Digital Marketing for your website design. Our
professionals have decades of experience in developing hundreds of
websites. We are cost-effective, responsive and work with you to design
a website to meet your specific needs.
Contact
Exemplar Digital
Marketing if you'd like an estimate for your website
development project.
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