Your Critical Internet Foundation
We
are frequently contacted by new clients who have heard of Exemplar Digital Marketing's
website
development expertise and want us to overhaul/upgrade their website.
These clients recognize that their website is the foundation of their
internet marketing, so it is critical to have a top-end website
presence.
In
a recent engagement, a client asked us to replace their existing site.
Their major concerns:
- Poor navigation. It was confusing and
difficult to use. Users who are browsing such sites will typically
give up soon and go to a competitor's site.
- Content was below-par. It frankly made the
client look small with a lack of depth in product/service
descriptions and other content. It also was inconsistent, making
the client look unprofessional.
- The graphic design was
outdated and lacked uniformity. Sections of the website had been developed
over time, so eventually the pages looked like a Frankenstein
design in terms of graphics, photos and layout. Font sizes, line
spacing, inconsistent formatting and other issues made it
difficult to read.
After
getting to know the client and their capabilities, Exemplar Digital Marketing
developed an entirely new website. From
beginning to end, the project was finished within 90 days (compared to
6-12 month time frames proposed by other website vendors). Some of
the highlights of our work included:
- Changing the navigation
to a more fluid and easily functioning design. It is now easy to
find information on the site.
- Beefing up product/service
profiles, company information, and other content to reflect the
client's actual capabilities (the result made employees now feel
proud of their site vs. being embarrassed with its previous
state).
- Integrating the
client's branding into the site (many websites are not consistent
with other branding efforts).
- Adding awards, photos
and other images that made the client look much better and
reflected its high level of expertise.
- Improving
ease-of-contact functions, so that users can contact the client with
ease and clarity.
- Building in organic
search engine optimization, so that the website's rankings would
improve and it could be more easily found with a variety of search
terms.
- Updating the site's
mobile functionality.
- Integrating their
website with social media and various e-communication tools, such
as e-blasts and newsletters.
Does
this sound like your firm's situation? If your firm needs to upgrade
its website, or develop an entirely new website, contact
the experts at Exemplar
Digital Marketing.
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