What you need to know for 2023
Can
you afford to waste time and money? So why put your dollars into futile
marketing efforts? You know that you must market but isn't there a
better way than just "staying busy" in marketing?
We
believe that far too many businesses jump into the marketing process
without a clear vision and understanding of what they want to achieve
and how they are going to accomplish it. This can translate into many
thousands of dollars wasted on advertising, ineffective internet
marketing, fruitless public relations campaigns, etc. What is a needed?
A PLAN, A PLAN!
If
your business is interested in planning for success in 2023, contact
us about our Strategic Marketing Plans.
We can meet with you soon to develop a comprehensive marketing plan to
help launch your successful efforts!
There
is truth in the statement "Failing
to plan is planning to fail." Here are five tips to
help get your firm on the right track for 2023:
1. Make marketing a top priority
Marketing
is your business's lifeline to survival; without it, a business will
likely eventually shrink and die. Through marketing, your business can
reach new clients and achieve additional revenues from existing and
previous clients. Realize that marketing is an investment, not just an
expense. Commit to doing it regularly.
2. Develop a Strategic Marketing Plan
Most
businesses that have long-term success take the time to plan. It is
important to realize that there is no such thing as an effective
"canned marketing program" for all businesses. A successful
businesses will have a "Strategic Marketing Plan" written
specifically for its unique parameters. Hire a marketing consultant who
specializes in serving law businesses to research and prepare your
plan. If you don't, you'll likely end up wasting time and money.
3. Allocate a committed budget to marketing
For
marketing programs to be consistent and objective-oriented, they
require an established
budget. Discretionary budgets are devastating to the effectiveness of
any marketing program. Don't cut your marketing budget -- let your
competition cut theirs. If your competitors cut back, your "share
of market voice" grows even stronger.
4. Maintain consistency in marketing
Marketing
programs should be consistent, year-round efforts because
"stop-and-go" marketing always bring mixed results. This can
be particularly difficult for smaller businesses, since those attorneys
involved in marketing activities also have significant client
obligations. However, it is crucial to have consistent implementation,
since this will maximize your efficiency and effectiveness. It is also
easier to rate the productiveness of an activity if it is carried
through to completion.
5. Outsource Your Marketing to Experts
Consider
outsourcing your marketing needs to highly-qualified businesses who are
knowledgeable, efficient and productive. At Exemplar Digital Marketing,
we started this approach in 1991 and have been helping clients with
their outsourcing needs ever since. For those who need regular
support, we offer a "Part-Time Director of
Marketing" service which allows outsourcing of all
your marketing needs, avoiding the fixed payroll expense yet providing
highly experienced, specialized strategic and implementation
assistance.
|
