E-newsletters can be an effective business development tool – but getting started can be a challenge. How can an e-newsletter be beneficial to your firm’s marketing efforts? What must be done for your firm to create a successful newsletter?  What about the database?

bkgd1

Here is an edited Q&A session from “Big News for Small Firms,” The Magazine of the Solo and Small Firm section of the California State Bar Association, reprinted with permission.   Read the article …